![]() But for every "$h*! My Dad Says," which made it to air for one season on CBS - there are fizzled projects like "Dear Girls Above Me" or "Shh … Don't Tell Steve." In the IP-hungry entertainment world, where Instagram is the new YouTube is the new comedy club, Friday Beers is hardly the first social media account to score a TV deal. "We've never been re-posted by a big account, never done any type of partnerships, never put money behind it." Friday Beers captures a time in life that's 'universally relatable' "I have a theory that we grew almost exclusively in DM groups of friends," said Jack Barrett, 31, who together with his brother Max, 30, invited Insider to the Venice, California loft that serves as Friday Beers' HQ. Repped by management firm Mosaic and talent agency WME, it's currently developing two television projects, including a scripted comedy with Adam Sandler's production shingle, Happy Madison. Now Friday Beers has caught the attention of Hollywood. To date, it hasn't raised outside funding. The 11-person company now operates six social media accounts (with nearly 2 million followers among them), a seven-figure merchandise arm, a live events business, a fledgling podcast network, and an indie record label. What began less than two years ago as a creative outlet for two brothers bored with their corporate jobs, Friday Beers has capitalized on both the surging popularity of Instagram meme accounts and young people's need for connection amid the pandemic to build a broader business off its party-centric comedy feed. By the end of the weekend, the original video had been viewed more than 300,000 times. The video meme was telling viewers to crack open a beer and let loose.ĭozens of followers responded, many sending in videos of themselves doing the "The Crazy Legs Striano" - a dance move that involves bending your knees and swinging them back and forth - that Friday Beers later reposted to its Instagram Stories. The caption accompanied a montage of clips from popular movies and TV shows, including "Happy Gilmore" and "The Office," overlaid with text. ![]() ![]() "Commence Suckdown," the Instagram comedy account commanded its 1.3 million followers. Labor Day Weekend was just kicking off when Friday Beers put out the call.
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